Minimalism is a design trend that can be summed up in one formula: the art of doing more with less. Minimalism aims for the sobriety of means, clarity, elegance. Minimalist web design has been in fashion for a few years. But how, concretely, to create a site with minimalist web design? How to do it? Steel Kiwi decided to take these questions head-on and published a very comprehensive article on the subject of Medium. We were inspired to write this article which should interest you. Find out what minimalist web design is and best practices for applying it to your website.
Minimalist web design
Minimalist web design is a web design trend inspired by minimalism. Minimalism (or minimal art) is a contemporary trend in the visual arts based on the maximum economy of means.
The minimal art creed can be summed up in one phrase: “Less is more”. Minimal art is characterized by economy of means. He focuses on the essentials and gives up the superfluous. This trend has spread to other areas. To music for example, with the music of Philip Glass for example. But for the past ten years or so, minimalism has also conquered web design. Applied to web design, minimalism consists in limiting as much as possible the number of elements on the pages, to purify their design, to limit the text, to aim for readability and elegance in the way of organizing the content of the site, to focus on the message to be conveyed. It is the art of conveying the maximum amount of information with the minimum of means. The minimalist web design has two objectives: elegance (aesthetic criterion) and a better user experience (ergonomic criterion).
Here are some general principles of minimalist web design:
- Aim for a user-friendly interface, simplifying it and removing all unnecessary elements.
- Simplify navigation (by applying the rule of three clicks for example).
- Limiting the number of colors used (no more than three-four different colors).
- The emphasis on “white spaces” to lighten the design.
- The importance is given to the choice of typefaces.
- Preference for simple designs (no color transition, no shadows, no textures).
- Limiting the number of buttons.
If you are still wondering what minimalist web design can do besides the purely aesthetic aspect, here are a few more reasons to take this style of design seriously:
- Minimalism is terribly trendy. And everything shows that this trend is not a passing fad, but a lasting evolution.
- Minimalist websites are more easily responsive.
- Because they are lighter, minimalistic sites have better load speeds.
- Minimalism allows visitors to focus on what matters most – the product or service you are selling.
- Minimalist sites allow for more intuitive navigation.
Now let’s move on to concrete things. Here are some tips for a successful minimalist website.
Tip 01: Use white space
White spaces, as the name suggests (we also sometimes speak of negative spaces), are the spaces between page elements. White space makes pages more readable, improves the user experience, and makes it easier for visitors to focus on the important content of your pages.
White spaces add balance to the design. They are one of the main ingredients in creating a minimalist site.
Tip 02: Use brilliant colors
Brilliant colors add a fun element to the design but are not easy to integrate on a site that is meant to be minimalist. Vivid colors catch the eye and attention of visitors, but too many colors kill the color and have the opposite effect: the site becomes unreadable, messy, irritating.
When using brilliant colors, mix them with paler tones, by using white or black typography, or by incorporating a background of a solid and discreet color as in the example above. Always remember that minimalist web design is about doing as little as possible. So focus on a few techniques. If you choose to use brilliant colors to transform your site into a minimalist site, focus on this parameter and try to get the most out of it. This is a key point: you should not apply all of the tips in this article, but focus on one, two, or three tips at most.
Tip 03: Be original and daring in choosing fonts
Bold fonts are all the rage. This is a growing trend in web design. When it comes to fonts, you can let your creativity run wild. Except for one thing: you should choose fonts that are easy to read and catch the eye. Effective use of typography can compensate for an overload of images and animations, because the fonts allow to prioritize the elements, to make the visitors understand what is important, to help the Net surfers. to navigate through the site.
Another tip: choose a typeface that looks good on mobile devices. Today, more than half of all searches are done on mobile. In general, when it comes to web design, you must always take into account the responsive side and make sure that your design choices are “mobile-friendly”.
Tip 04: Divide textual content into multiple blocks
To make the texts on your pages easier to read, we recommend that you divide the content into separate blocks. This makes it possible to avoid the “big block” effect and to limit, for the visitor, the number of information to be memorized at the same time. In your menus, limit the number of entries to 5 or 6. Avoid long menus.
Tip 05: Create a hamburger menu
The secret to creating a minimalist web design is, it has been said, to eliminate all the superfluous details and to clean up the content. But this rule can lead to certain excesses and result for example in the choice to remove all navigation buttons, making navigation between the pages of your site very complicated. In some cases, we complicate by wanting to simplify. We recommend that you choose the hamburger menu option. This allows you to keep the menu button but to hide the different entries.
There must be a button allowing your visitors to go to the home page regardless of the page they are on. To avoid having to add an additional button on all your pages, we recommend that you place the link on your company logo.
Tip 06: Choose your website images carefully
Beautiful images have the power of seduction and engagement. Science has proven it. This is why there is now a whole section of web activity dedicated to design. We recommend that you use large, bright, high definition images to create an emotional connection between your website and your visitors, to communicate a vibe, your vibe. Please note, the images should not be considered as purely decorative elements. They should also be used to highlight the product or service you are selling.
Tip 07: Add small decorative elements
A trend cannot continue if it does not adapt over time. If minimalism, which is a relatively old current, is still relevant, it is because of its flexibility and its ability to adapt to meet new needs. The designers have gradually evolved the minimalist web design by adding certain small elements to the sites. These may be elements that have no specific function other than to attract the attention of visitors: decorative signs, geometric shapes, underlines, fragments. These little elements that add a personal touch are more and more common. They often help to make the organization of content more readable, whether by separating elements or pointing towards them.
To conclude, let’s remember once again that minimalism is probably the most popular approach in web design today. Everything indicates that this trend is not about to be reversed. The minimalist web design is “simple” in appearance. In reality, paradoxically, it takes a lot more time, work and thought to successfully create a simple website. We advise you to consult several examples of sites with minimalist web design to understand in depth the logic of this approach.
The logo and website that The Oprone. produced from our scribbled ideas were spot on and far better than I had hoped for. It was minimal and clean, and also warm and distinctive. It feels like it’s a reflection of my work, and I’m quite pleased with the end result.— Tracy Williams | Managing Partner, The Segment Marketing Group United States
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