The Goal of this web design project was to revamp the site’s appearance and feel to reflect the company’s new identity while also expanding its content with an enhanced search feature.

In the United States, Smartland’s name and portfolio are well-known. Their website was unfinished and difficult to operate, and a user-friendly website was a must with a rotating group of properties and availability. They required a new website that would highlight their homes and apartments while also giving them greater flexibility.

The purpose of this online design and development project was to create a searchable, browsable site that scraped data from another website and incorporated it into the database. This would feature improved property-specific search filters.

Style Concepts

With the Smartland website redesign, we had a lot of opportunities to add color, and we were excited to create a new palette. To make the images pop, we used a vibrant yet natural-feeling white for the background, dark grey and pink for the lettering and other elements, and plenty of white space.

The new website identity places a greater emphasis on pictures and white space. We used new imagery and provided additional space for graphic elements. In addition, the revamp has a more current typeface that appears more professional.

I highly recommend the Oprone firm. They were able to design and implement a complex task for us. It required not only the knowledge of HTML/CSS/Javascript but also required an understanding of web scraping and data integration. They have succeeded in accomplishing this well beyond our expectations. The tool is working well and is bringing in customers. Thank you, Oprone!

— Victor Fedin | Director, Leasing. Smartland United States

Bringing it all together

The new Smartland website is clean and professional, with plenty of eye-catching graphics. Visitors can utilize multiple options to narrow the results using the new search filters for each property type. The Smartland story is now told in greater detail on the About page, providing additional insight into the company and its ideals.

Smartland’s beautiful graphics is balanced with breathable white space to display their content and messaging in the new design.

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