Steve Jobs – About Design

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

— Steve Jobs – About Design

Steve Jobs co-founded Apple Computers with Steve Wozniak. Under Jobs’ guidance, the company pioneered a series of revolutionary technologies, including the iPhone and iPad.

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs was born in San Francisco, California, on February 24, 1955, to two University of Wisconsin graduate students who gave him up for adoption. Smart but directionless, Jobs experimented with different pursuits before starting Apple Computer with Steve Wozniak in 1976. Apple’s revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology, with Jobs having left the company in 1985 and returning more than a decade later. He died in 2011, following a long battle with pancreatic cancer.

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